Names such as Whindersson Nunes, Christian Figueiredo, Poladoful and Felipe Castanhari are confirmed closing the stage on each festival day. It will be four hours of daily attractions. Fans can also interact and talk with the artists, as well as take pictures and get autographs at the various Meet & Greet that will be organized by the sponsors of space.
Digital Stage is a unique partnership of Rock in Rio with Digital Stars, the biggest talent agency of Brazilian influencers.
"The Digital Stage will be a great experience and definitely a bet by Rock in Rio to offer contact with the greatest digital idols. The project came up with the proposal to promote digital culture bringing entertainment content from the online world to the offline in an adapted way, thus meeting the demand of the younger audience in a more intimate space within the Cidade do Rock, "said Roberta Medina. It also enhances the idea that the project will have a continuity and will carry on independently in the coming years in Rio and in São Paulo.
“Influencers are young people’s new idols and are responsible for a shift in content consumption. They became major celebrities and drag crowds with its authenticity and originality. The partnership with Rock in Rio is an amazing opportunity for us to bring a new format content for the event. As well as being an iconic brand, it transcends the music world and has become a major entertainment event for all audiences "said Luiz Felipe Barros, CEO of Digital Stars.