Rock in Rio made its official U.S. debut over the past two weekends, May 8-9 and 15-16, in Las Vegas, welcoming more than 172,000 attendees in the festival’s U.S. debut. The closing weekend, with a pop-centric lineup featuring such artists as Taylor Swift, Bruno Mars, Ed Sheeran and John Legend, welcomed 90,000 festivalgoers. No Doubt, Metallica, Maná and Linkin Park led a rock-heavy lineup that attracted 82,000 attendees for its first weekend.
“We’re absolutely thrilled with the experience of Rock in Rio USA. It was so exciting seeing the audience discovering the City of Rock and enjoying all it had to offer – from talent to attractions, food and the Rock Street’s unique atmosphere. We want to thank the US audience for welcoming us so well to the most competitive market in the world, and we are excited for what’s to come!” stated Roberta Medina, EVP of Rock in Rio USA.
Over the four days, attendees from 47 US states discovered the City of Rock; 18% of attendees traveled from 32 different countries, 30% of which came from Brazil. On a survey done during the event, the public gave Rock in Rio USA a 9 out of 10, and 78% of the overall public expressed interest in attending Rock in Rio’s next edition.
The three themed Rock Streets were heavily trafficked both weekends as guest experienced the best of Brazil, the U.S. and U.K. with street performances, food, and unique cultural experiences. Some of the most applauded performances were Bossacucanova, the Rock Street Dance Crew and Stone the Beetles. Attractions like the zip line operated to capacity all weekend while festivalgoers enjoyed the view 64 feet high above the Main Stage.
In 2001, Rock in Rio created “For a Better World, a social project that aims to motivate people to seek improvements in life through changes in their daily routine. Throughout the festival Rock in Rio near 4,000 pounds of food donated, which was used for more than 12,000 meals. The food was donated to Christ Church Episcopal in Las Vegas, NV.
Rock in Rio USA by the Numbers:
• 172,000 overall attendees
• 82,000 attendees first weekend
• 90,000 attendees second weekend
• 47 states represented within the City of Rock
• 82% of attendees from USA
• 15% of US attendees from Las Vegas
• 18% of overall attendees came from outside the country
• 30% of that 18% are attendees who travelled from Brazil
• 16 marriage ceremonies performed
• 1 surprise proposal
• 4,000 people enjoyed the zip line
• More than 600,000 people visited rockinrio.com during festival days
• #RockInRioUSA was a Trending Topic on all 4 days of event