THE FIRST GREAT FESTIVAL OF BRAZIL IS BORN
Is there a formula for creating any music festival? Maybe. But the fact is that Roberto Medina invented his own, and it has produced great things.
The “Roberto Medina formula,” so to speak, delivered an event with personality and heart. Directly connected to the country’s socio-political climate, which at the time was emerging from nearly 20 years of military dictatorship, the festival supported a new generation of artists reviving national music. In its pioneering form, Rock in Rio was designed to create an open space for celebration, commentary, and questions that reflected the issues of the day.
But the festival existed in concept only, and needed its own home, a place to give proper form to its spirit. For this reason Roberto Medina designed and built the City of Rock, an innovative and gigantic 61-acre complex. This included a unique lighting system that focused on the audience—a feature celebrating the fans, which has now become a global trend.
Ladies and Gentlemen, Start Your Engines.
The engine was ready, but the personality of the event demanded a different kind of fuel. Enter the true Hall of Fame Who’s Who: Queen, AC/DC, James Taylor, George Benson, Rod Stewart, Yes, Ozzy Osbourne, and Iron Maiden, plus some of Brazil’s top national stars, like Gilberto Gil, Pepeu Gomes, and Barão Vermelho, among others.
With this spectacular machine, shows went down in history. During one of them, Freddie Mercury was so impressed with the audience, who’d become a spontaneous choir during “Love Of My Life,” that he decided to conduct those in attendance as an enormous and responsive sound mass. No wonder the band itself cites this experience as one of the most beautiful in its history.
This incident and many more held inside the first ten days of the City of Rock resulted in an audience of more than 1.3 million people and increased the Brazilian music industry by 180 percent. From this moment, Brazil entered the arena for great global concerts. And it was only the beginning….